15 November 2009

Monitoring customers' purchasing habits

customer purchasing habit The increased availability of tools to support customer loyalty initiatives can be intrusive and creates threats to privacy in the eyes of customers. They could also be accused to contribute to the creation of a boredom factor. As customers are always presented with their favourite products, shopping for everyday items, tends to become a utility service. How could this mountain of data be used with more imagination to deliver better customer service?

Picture courtesy of http://sophieeggleton.withtank.com/ with our thanks

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