03 March 2011

Customer experience: the odd one out

customer experience
Does your customer experience need to be personalised? Actually, customers do not often want to be treated in an individual way. Many customers share a sense of fairness and are happy to be handled like everyone else. But make no mistake, if a client feels that he or she is the odd one out and is receiving below par service, it won't be long before the complaints start flying in.

Picture courtesy of http://lilackitty.deviantart.com/ with our thanks

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