31 May 2011

Customer farming

farming customers
The farming community knows a thing or two about delivering real results despite unpredictable and changing market conditions. The parallels which exist between agriculture and customer service and marketing are not used enough and yet they could assist in the design and delivery of a clear customer-focused strategy. Chose the best food to grow, select the crops, prepare the soil, plant the seeds, use (or not) fertilizers, provide water when needed, harvest, select, calibrate, taste, store... Wouldn't it be great if our local farmers could engage in workshops to develop these simple concepts and help us adapt them to the way we handle customers. Unfortunately they are far too busy producing tangible results.....the first lesson maybe?

Picture courtesy of http://www.berryscrumptious.co.uk with our thanks

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