So much effort is being deployed on customer service design that it becomes nearly impossible for individuals to be themselves. The rule books, the scripts, the do's and don'ts mean that at best the modern customer service company executive is a shadow of himself. Unsurprisingly this plethora of procedures can often be counter-productive as clients feel that their interlocutor is not acting in a natural or genuine way. It can also provide plenty of ammunitions for the customer service officer to be obstructive rather than helpful - "computer says no!" or "this is against our policy" become frequently used sentences. More worrisomely this often leads to poor levels of job satisfaction which rapidly result in poor customer service. So, make sure your employees do not turn into customer service shadows.