Customer engagement strategyWhat customer engagement strategy ? - The rapid development of computer software technology has meant that a huge number of customer management tools have been launched in the market place.
The use of Social Media in particular has increased exponentially giving the opportunity for many employees to build more human and personal relationships with customers. This investment is often done during working hours, at vast expenses for companies. Unfortunately, the work force has become increasingly mobile and when an employee walks away it can leave a big void. From the company point of view this can mark a time when customer engagement stops abruptly. The clients expect better though and a refined customer engagement strategy will ensure that they do not end up disappointed.
Picture courtesy of Harriet Kelsall Jewellery Design with our thanks