31 July 2012

Customer service: should you blow your own trumpet?

blow your own trumpet
With the increasing emphasis on customer service, more and more companies claim that they offer a very good service, the very best service even. But is it wise to blow your own trumpet? Any service delivery hick-up could then lead to a severe back clash, with many customers using the high quality service expectations set by the company as an excuse for complaining, mocking the company and thereby damaging its reputation. An alternative course is to let the customers do the talking and use forums, social media platforms and the many other tools available to ensure that the positive feedback is noticed by many. So next time you are thinking about blowing your own trumpet, make sure you can last the distance.

1 comment:

  1. Your last statement just said the whole point. Yes, it pays to promote, boast even, of your business. This is a way to make customers be aware of your existence. But it requires a real efficient and good service. You should be able to keep up and not eat up what you’ve been honking. I think it is still way better to make a buzz through your satisfied clients. Recommendations and compliments from others are likely to create a lasting impression to people.

    Sonia Roody

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