Preparation for customer service

Customer service preparation

Preparation for customer service: for many companies, the next client is only a number, a customer record who happened to place an order for product xyz at a given time during the day.
But it is not at all the same thing when you look at it from the clients' point of view. In many instances, the purchasing decision is an important act in the eyes of the customer who has spend hours if not days and weeks to compare products, to chose the colour, to check if he or she could afford the spend. After such a build up, when the big moment arrives, the client wants everything to be perfect and certainly expects the customer service to run like clockwork throughout the buying process from order till delivery and installation. So please make sure that your customer service teams are ready, it is a big day for your customers

Picture courtesy of Academy Marquees  with our thanks 

Vultures are circling

Customer service circle

Achieving the best customer service levels and maintaining them is not a simple task. There are numerous metrics available, one of them being to measure customer satisfaction.
However, sometimes one finds that only customers who are very satisfied or customers who are very unhappy are prepared to give any form of feedback. But what is happening to the bulk of your customer base? A tell-tale sign might be when your competition starts talking about your company's poor performance. Indeed if your customer service delivery starts to deteriorate they might pick it up early by listening to stories told by new customers or employees who have decided to jump ship. At that stage your competitors' behaviour might become more competitive and, feeling that there is an opportunity, they might start circling around.

Reach out to customers

7 miles bridge - Florida Keys

Do you do enough to reach out to your customers? Even when you have that horrible feeling that you are too far apart to resolve a customer service issue, you have to make an effort and build those bridges to reach out to your customers. The rewards can be long lasting even if the initial investment may seem unreasonable