Customer service: could your reputation go up in smoke?

Customer service reputation

One critical aspect of good customer service management is to be well aware of all the smoke signals sent by customer though all available channels including social media. If they are carefully monitored, captured and acted upon they can help create a positive feedback loop initiated by customers for the long term benefit of the company. A thorough handling of complaints for example is an easy to achieve step which could led you a long way towards achieving great results. On the other hand, if a company ignores them or thinks that all the customer feedback is unfair or inaccurate, it runs the risk of seeing a gradual deterioration of its trade and see its reputation go up in smoke.