Customer service: should you blow your own trumpet?

With the increasing emphasis on customer service, more and more companies claim that they offer a very good service, the very best service even. But is it wise to blow your own trumpet? Any service delivery hick-up could then lead to a severe back clash, with many customers using the high quality service expectations set by the company as an excuse for complaining, mocking the company and thereby damaging its reputation. An alternative course is to let the customers do the talking and use forums, social media platforms and the many other tools available to ensure that the positive feedback is noticed by many. So next time you are thinking about blowing your own trumpet, make sure you can last the distance.