Will your customer service leave a long lasting impression?

Giving a good impression is the ambition of many companies and it is fair to say that with the investment in technology, social media and training much progress is being achieved across the board. The basis for competition has shifted though and with no immediate prospect of a sustained improvement in the economic environment, customer service's importance keeps growing. At the end of the day it is no longer enough to assess if your service performance was good enough. The key measure will be to what extent your customer service has left a long lasting impression and as a result existing customers will become promoters of your products and services