Treat your customers like Royalty

Treat your customers like Royalty

Should you treat all your customers like Royalty? We have written previously about whether to offer a standard customer service to all or tailor it to individual customers or group of customers. The debate rages on as tailored customer service will obviously be much more expensive to deliver. There is even an argument that tailoring is not actually required. Most customers need similar things, it is just a matter of anticipating all the possible needs well and standardise the service to accomodate them. Irrespective of the choice made, there is one constant theme, customers should all be treated like royalty, whether they are important in terms of money spend with your company or not. Indeed, the so-called small customers might have rapidly increasing orders or may know a huge number of large customers and become a major referal source for your business.

Customer service: could your reputation go up in smoke?

Customer service reputation

One critical aspect of good customer service management is to be well aware of all the smoke signals sent by customer though all available channels including social media. If they are carefully monitored, captured and acted upon they can help create a positive feedback loop initiated by customers for the long term benefit of the company. A thorough handling of complaints for example is an easy to achieve step which could led you a long way towards achieving great results. On the other hand, if a company ignores them or thinks that all the customer feedback is unfair or inaccurate, it runs the risk of seeing a gradual deterioration of its trade and see its reputation go up in smoke.