Scan your customer service horizon
The long term performance of your business is really what matters. Once you have removed all seasonal effects and difficult trading periods due to economic down cycle or increased international competition, the business will perform according to your ability to understand customers needs and deliver the product or service that they expect. A key element of the service proposition is to make sure that customer service continues to deliver at all times. To avoid any disappointment, you need to be in a position where you can scan the customer service horizon and anticipate what is coming. Your ability to anticipate peak demand periods, changing trends and evolving customer behavior is key to make sure that you do not have clouds building in the horizon. These would make the piloting of your company impossible and clearly impact even the best intended customer service.
