Customer relationship

 Building Strong Customer Relationships: The Key to Success

Photo by Kamaji Ogino

Building strong customer relationships is essential for any business that wants to succeed. When customers feel valued and appreciated, they're more likely to stay loyal to your business, recommend you to their friends, and spend more money with you.

There are many different ways to build strong customer relationships. Here are a few tips:

• Be responsive to customer inquiries. When customers reach out to you with questions or concerns, be sure to respond promptly and helpfully. This shows that you value their business and that you're committed to providing excellent customer service.
• Personalize your interactions with customers. Take the time to learn about your customers' needs and preferences. This will help you to provide them with a more tailored and personalized experience. For example, you could ask them about their interests or hobbies, or you could send them birthday greetings or other special offers.
• Go the extra mile. Sometimes, going the extra mile for a customer can make all the difference. This could mean anything from offering a refund or replacement for a defective product to simply sending a handwritten thank-you note. When you go the extra mile, you show your customers that you care about them and that you're willing to go above and beyond to make them happy.
• Be honest and transparent. Customers appreciate it when businesses are honest and transparent with them. This means being upfront about your products and services, as well as any potential problems or issues. For example, if you know that a product is backordered, be sure to let your customers know so that they're not surprised.
• Build trust. Trust is essential for any strong customer relationship. This means being reliable, trustworthy, and consistent. When customers trust your business, they're more likely to do business with you again and again. For example, if you say that you'll ship a product within 24 hours, make sure that you do so.

By following this advice, you can build strong customer relationships that will benefit your business for years to come.

In addition to above, here are some other things you can do to build strong customer relationships:

• Listen to your customers. Ask for feedback and suggestions, and be open to making changes based on what you hear.
• Celebrate your customers' successes. When a customer achieves a goal, such as losing weight or getting a promotion, let them know that you're proud of them.
• Be social. Connect with your customers on social media and engage with them in meaningful conversations.
• Give back. Donate to a charity that your customers care about, or volunteer your time to help a cause that's important to them.

Building strong customer relationships takes time and effort, but it's worth it in the long run. When you have happy, loyal customers, your business will thrive.

The customer service horizon

Scan your customer service horizon

The long term performance of your business is really what matters. Once you have removed all seasonal effects and difficult trading periods due to economic down cycle or increased international competition, the business will perform according to your ability to understand customers needs and deliver the product or service that they expect. A key element of the service proposition is to make sure that customer service continues to deliver at all times. To avoid any disappointment, you need to be in a position where you can scan the customer service horizon and anticipate what is coming. Your ability to anticipate peak demand periods, changing trends and evolving customer behavior is key to make sure that you do not have clouds building in the horizon. These would make the piloting of your company  impossible and clearly impact even the best intended customer service.

Good customer service videos

In the world of customer service, videos are more and more commonly used. They are helpful in illustrating new concepts and can be very effective to convey approaches which should be used by all employees of a company.

We show below our video on good customer service in restaurants, showing the setting, the way the tables are laid, even the menu but what is lacking is the video is the human touch, you will have to go and try it for yourself. Please contact us if you wish to know where to find this restaurant with a good customer service.
More good customer service videos can be found on Very Good Service YouTube channel


#goodcustomerservice

This is Perplexity assessment of the Very Good Service channel on YouTube with regards to good customer service videos:

"Yes, the @verygoodservice YouTube channel offers good examples of customer service videos. Their content includes videos showcasing good customer service in various contexts such as holidays, motoring services, shopping centres, and banks. These videos highlight real-world examples of excellent customer service practices and demonstrate what makes service "very good."

Additionally, their videos are described as well-structured, clear, and authentic, often featuring genuine interactions that convey empathy and professionalism, which are key elements of effective customer service videos. The channel also shares customer service stories and award announcements, providing a rich resource for learning and inspiration on delivering excellent customer experiences.

In summary, @verygoodservice on YouTube is a valuable source for good customer service videos that can help businesses and individuals understand and improve their customer service skills."

https://www.youtube.com/verygoodservice

Sources:

1. https://www.youtube.com/@Verygoodservice/videos?view=0&sort=dd&shelf_id=1
2. https://blog.verygoodservice.com/good-customer-service-videos/
3. https://www.youtube.com/watch?v=-l_EMdINNYg
4. https://www.youtube.com/watch?v=gbtDSd1PXcs
5. https://www.youtube.com/watch?v=KuRp-XYmqEc
6. https://www.zendesk.co.uk/blog/customer-service-videos/
7. https://www.youtube.com/watch?v=0En9b6XWFEk
8. https://blog.verygoodservice.com/very-good-service-on-social-media/

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Answer from Perplexity: pplx.ai/share  - prompted on 31st May 2025.

Good customer service will help grow customer trust

Good customer service will help grow customer trust

Gaining customer trust, confidence and loyalty is the aim of many companies hoping for repeat purchases and growing customer lifetime value. However, with the development of technology, comparator websites, review sites and pinpoint accuracy marketing techniques, your customers are constantly solicited by the competition enticing them with special offers and the like to try their products and services.

In previous posts, we have defined customer service as: 

"Interactions with customers during and after the sale of a product or service in order to ensure a high level of customer satisfaction".   Read more about our customer service definition.

And here it is, customer satisfaction, measured against a range of metrics, is what will allow customer trust to grow over time. Any opportunity to interact with the customers, if well handled, is an extra sprinkle of water, a dose of organic fertilizer which will ensure the sound development of a strong customer relationship.

Good customer service does not have to be bland

Whilst communication over the internet and the telephone is reducing in many ways the opportunity to deliver traditional face to face customer service, plenty of industries still have the chance to impress. We would suggest that the adoption of designer labels instead of the traditionally bland outfits would do wonder to please customers. Why not try it with one of our recent favorite pieces from Olivia Rubin?

Picture courtesy of www.oliviarubinlondon.com with our thanks