Understanding the impact of customer service on your business is critical
The behaviour of your employees towards your clients will leave a long lasting impact on your business. Every interaction is an opportunity to consolidate the client relationship or conversely a potentially destructive situation creating a long term impact on the perceived service integrity of the business.
Companies must work much harder than before as customers now have an easy to deploy tool to try to make a situation right. No longer do they try to obtain an apology or a corrective action. In a way it is more convenient, more immediate and more gratifying to leave a bad review which there for all to see and which can severely impact a business. Every customer can cast a long shadow, make sure they are not tempted to do it.
