Top TikTok & YouTube Trends for Service-Oriented Brands

 

Top TikTok & YouTube Trends for Service-Oriented Brands

In the fast-paced world of digital content, TikTok and YouTube have emerged as dominant platforms for brands looking to connect with audiences. For service-oriented businesses, leveraging these platforms strategically can lead to higher engagement, brand loyalty, and customer trust. Let’s explore the top trends reshaping customer service in the digital landscape.

1. Short-Form Videos Rule

Both platforms prioritize quick, digestible content, making short-form videos a must for service brands. On TikTok, snappy tutorials, explainer videos, and "day-in-the-life" clips perform well. YouTube Shorts follows a similar formula, offering a space for bite-sized customer service hacks and brand storytelling.

💡 Tip: Showcase quick customer success stories, troubleshooting guides, or behind-the-scenes service excellence.

2. Interactive & Engaging Content

Customers love interactive experiences. Brands now leverage Q&A sessions, live streams, and polls to engage their audiences. TikTok's interactive stickers and YouTube’s Community Tab allow service-oriented brands to keep their followers involved.

💡 Tip: Host live Q&A sessions addressing customer concerns or feature a weekly service tip.

3. User-Generated Content (UGC)

Authenticity drives engagement. Encouraging customers to share their positive experiences through reviews, testimonials, or service reactions boosts credibility. TikTok challenges and YouTube reaction videos have become powerful organic marketing tools.

💡 Tip: Launch a UGC campaign where customers share their best service experiences with a branded hashtag.

4. AI-Powered Personalization

Brands now use AI to personalize content, offering customer-specific recommendations, responses, and interactions. TikTok’s algorithm-driven For You Page (FYP) and YouTube’s data-driven recommendations help service brands stay visible to their audience.

💡 Tip: Use AI-driven captions and targeted messaging to enhance engagement.

5. Trends-Based & Viral Content

Jumping on trending audio, memes, and challenges can significantly boost visibility. Service brands now use relatable humor, viral service moments, and trending sounds to connect with users.

💡 Tip: Monitor trending hashtags and create fun, relatable content tied to your service industry.

Final Thoughts

Service-oriented brands have an incredible opportunity to elevate customer engagement using TikTok and YouTube trends. By focusing on short-form content, interaction, personalization, UGC, and viral trends, businesses can build stronger connections with their audiences and enhance brand loyalty.

Are you ready to implement these trends into your service-oriented strategy? Let’s turn engagement into excellence!

Share your thoughts with us by connecting with @verygoodservice on your favorite platform and using  hashtag #verygoodservice to flag when you receive a very good service.

https://www.tiktok.com/@verygoodservice Very Good Service on TikTok

https://www.youtube.com/verygoodservice Very Good Service on YouTube

This post was prepared with the assistance of Copilot - prompted 18/6/2025

Customer service: clients want to have their cake and eat it too

Customer service clients

With the incredibly rapid development of social media, customers believe that they can have their cake and eat it too. It is going to prove increasingly difficult for companies to manage customers' expectations. Consumers are now looking for a fuller set of quality attributes when selecting where to shop and how to obtain customer service. New social media channels are being opened everyday. No-one is prepared to pay to use them yet more and more people expect them to be available 24/7. Financing this new service delivery channels and maintaining an appropriate level of quality for each of them will prove to be a challenge. Customers will not accept that companies remove the icing on the cake to pay for better customer service so it will have to either be an increase in price which might reduce demand or a reduction in margins to finance social media development.

Picture courtesy of  Gower Cottage with our thanks - 

Encouraging customer service feedback through social media

Customer service feedback

After a long session of surf or for that matter a good or bad customer service occurence, most clients want to share what they experienced. The choice for companies is either to encourage this desire for communication so that it creates the right swell when positive or to put their head in the sand and hope the bad press goes away. Social media is making a two tier system more difficult to organise as the good mixes with the bad. To counter this, some companies are starting to set up dedicated accounts on Twitter for the problem areas such as delivery issues or service outage. But, is this segmentation approach going to succeed by containing the less positive stories or is it a serious threat to the holistic nature of social media?

Picture courtesy of http://www.flickr.com/photos/beachball2007/ with our thanks

Customer service: the risk of social media fatigue

Social media customer service

Social media is still a black and white world, customers like it or they don't. Interestingly a shade of gray has appeared recently with a number of social media converts complaining of fatigue and returning to more traditional ways of communication such as handwriting. If the trend setters are already considering a switch away from social media, customer service executives have to consider very carefully their customer relationship management strategy: heavy investment in the new digital marketing world should be matched with proper stocking up of pens and paper.

Picture courtesy of http://www.wearesnook.com/ with our thanks. Snook is a new initiative that service designers Sarah Drummond and Lauren Currie have launched in Scotland.

Providing good customer service beyond the high street

Customer service in the high street

Providing good customer service: with the emergence of a multitude of social media, the delivery of customer service is rapidly transforming through the exploitation of new communication channels. Social media marketing has been used to drive customers to online shops and even high street shops. Interestingly shops are now being used to drive Twitter traffic, thereby enabling opportunities for repetitive contact. Soon we will want to shop through the social media sites and and will go to the shops when we want to socialise...

Picture courtesy of http://www.laurenceborel.com/ with our thanks