Treat your customers like Royalty
Should you treat all your customers like Royalty? We have written previously about whether to offer a standard customer service to all or tailor it to individual customers or group of customers. The debate rages on as tailored customer service will obviously be much more expensive to deliver. There is even an argument that tailoring is not actually required. Most customers need similar things, it is just a matter of anticipating all the possible needs well and standardise the service to accomodate them. Irrespective of the choice made, there is one constant theme, customers should all be treated like royalty, whether they are important in terms of money spend with your company or not. Indeed, the so-called small customers might have rapidly increasing orders or may know a huge number of large customers and become a major referal source for your business.