Customer service: are you trading on thin ice?

Is your company trading on thin ice?

Any company's approach to customer service must be solid. Whilst it might be tempting to go to market quickly, putting only limited care in assessing the environment might present some serious risks. If the customer fundamentals  have been misjudged, a sunny start to trading activities might quickly turn into a disaster scenario. So it might be wiser to proceed with caution and as soon as the first cracks appear, making it back to safer ground might well be the only option.

With our thanks to Katja Lucas for the picture