Should your c-suite include a Chief Service Officer?
The ongoing financial crisis has put additional pressure on companies which have to work hard to attract new customers. But are you doing enough to retain your existing ones? Isn't it time for your customer service officer to have a sit at the top table and claim a fair share of the company resources?
To complement this post, we thought it would be useful to include the top 10 items which should feature in the job description of a Chief Service Officer. We will build and refine the list over time but please do not hesitate to leave suggestions in the comment box below. Here are a few items to get us started:
1. Be responsible for the delivery of good customer service to all customers throughout the organisation
2. Define the customer service strategy
3.Define customer service standards in adequation with the overall direction of the business
4. Establish a set of metrics allowing the company to measure its performance against customer expectations
5. Implement a philosophy of continuous improvement by collecting customer feedback and implementing changes required to improve their experience
6. Raise the role and importance of customer service in the organisation to exploit its potential to become a major revenue generator.
7. Coordinate all customer access channels such as telephone, website, social media, post, email, branches etc
8. Establish a clear value proposition for customers to understand what matters to them and what service can be scaled down
Will this encourage you to recruit a chief service officer?
As a further sign that the emergence of Chief Service Officers may materialise, we have even located a blog dedicated to it - chief service officer blog