The Evolution of Excellence: Customer Service Trends Over the Last Decade

 Customer service trends 2016-2026

The landscape of customer service has undergone a seismic shift in the past ten years. What was once a reactive function has transformed into a proactive, personalized, and pivotal aspect of brand success. From the rise of digital interactions to the demand for instant gratification, understanding these trends is crucial for any business aiming to thrive in today's competitive market.

Let's dive into the most significant transformations:

1. The Digital Revolution: From Phone Calls to Omnichannel Engagement

A decade ago, the phone was king for customer service. Today, customers expect to connect with brands across a multitude of channels – often seamlessly. This era has seen the explosion of:

• Social Media Support: Customers now air grievances and seek solutions on platforms like Twitter, Facebook, and Instagram, demanding quick and public responses.

• Live Chat & Messaging Apps: For immediate queries, live chat on websites and support via apps like WhatsApp and Apple Business Chat have become indispensable, offering real-time text-based assistance.

• Email Continues its Reign: While not as instant, email remains a critical channel for detailed inquiries and documentation.

The key takeaway? An omnichannel strategy isn't a luxury; it's a necessity, ensuring a consistent and connected experience regardless of the touchpoint.

2. The Rise of Self-Service: Empowering the Customer

Customers increasingly prefer to find answers themselves. This decade has seen significant investment in:

• Comprehensive Knowledge Bases: Rich FAQs, help centers, and articles allow customers to troubleshoot issues independently, reducing the load on support agents.

• AI-Powered Chatbots: Early chatbots were clunky, but modern iterations are sophisticated, capable of handling a wide range of common queries, guiding users, and even performing basic transactions. This frees up human agents for more complex issues.

Self-service offers convenience for customers and cost savings for businesses, proving to be a win-win.

3. Personalization as the New Standard

Generic interactions are a thing of the past. Customers expect brands to know them, understand their history, and anticipate their needs. This has been driven by:

• CRM Integration: Advanced Customer Relationship Management (CRM) systems now provide agents with a 360-degree view of the customer, enabling personalized and informed interactions.

• Proactive Service: Leveraging data, companies can now predict potential issues and reach out to customers before they even realize there's a problem, turning potential frustration into loyalty.

• AI-Driven Recommendations: From product suggestions to personalized support content, AI is tailoring experiences to individual preferences.

Personalization builds stronger relationships and significantly impacts customer satisfaction and loyalty.

4. The Data-Driven Approach: Analytics and Insights

The ability to collect, analyze, and act on customer service data has transformed operations. Businesses are now using analytics to:

• Identify Pain Points: Spotting recurring issues and bottlenecks helps improve products, services, and processes.

• Measure Agent Performance: Tracking metrics like resolution time, customer satisfaction (CSAT), and first-contact resolution (FCR) helps optimize team efficiency and training.

• Predict Customer Behavior: Advanced analytics can even help predict churn or identify opportunities for upselling.

Data is no longer just numbers; it's a strategic asset for continuous improvement.

5. Empathy and Emotional Intelligence Take Center Stage

In an increasingly automated world, the human touch remains invaluable. This decade has highlighted the importance of:

• Empathetic Communication: Training agents to genuinely understand and acknowledge customer emotions, even in difficult situations.

• Soft Skills over Hard Skills: While product knowledge is crucial, the ability to listen, de-escalate, and connect on a human level is becoming equally, if not more, important.

• Agent Well-being: Recognizing the demanding nature of customer service, companies are increasingly focusing on supporting their agents to prevent burnout and ensure they can deliver their best.

Ultimately, behind every digital interaction, there's a human being, and treating them with respect and understanding is paramount.

Looking Ahead

The past decade has set a high bar for customer service. As we move forward, we can expect further advancements in AI, even deeper personalization, and an unwavering focus on creating truly effortless and enjoyable customer journeys. Businesses that embrace these trends and adapt quickly will be the ones that win customer hearts and secure lasting success.

This post was prepared with the assistance of Gemini - prompted on 29/01/2026

For more customer service resources

Very Good Service Dogs

What can Very Good Service Dogs teach us about good customer service

Very good service dogs demonstrate traits and behaviours that can provide valuable insights for improving human-centered customer service. Drawing from the characteristics and training principles of top-performing service dogs, we can extract actionable lessons for businesses:

1. Attentiveness and Responsiveness

Service dogs are trained to sense subtle cues from their handlers and respond promptly to their needs. Similarly, good customer service requires actively listening to customer cues, anticipating their needs, and providing timely solutions.

Application: Train staff to observe and respond promptly to verbal and nonverbal feedback from customers, creating a sense of personalized care.

2. Consistency and Reliability

Service dogs perform tasks consistently under varying conditions, maintaining calm and focus regardless of distractions. Customers value reliability; inconsistency can lead to frustration and unmet expectations.

Application: Establish standardized procedures and quality controls that ensure customers receive reliable service every interaction.

3. Patience and Composure

An exceptional service dog remains patient, tolerating long waits or repetitive activities without frustration. Patience is equally vital in customer service, particularly when dealing with complex inquiries or dissatisfied clients.

Application: Foster a culture of composure where employees handle challenging situations calmly and empathetically.

4. Adaptability

Service dogs are adaptable to new environments and varying tasks, seamlessly switching between contexts while maintaining performance. Excellent customer service similarly requires flexibility to adjust to unique customer profiles and dynamic market conditions.

Application: Encourage staff to be versatile, train in multiple service scenarios, and empower them to tailor solutions to individual customer needs.

5. Proactive and Anticipatory Behaviour

Service dogs often anticipate needs before being explicitly directed, e.g., alerting to seizures or other hazards. In customer service, proactively identifying and addressing needs enhances satisfaction and can prevent issues from escalating.

Application: Use predictive analytics, customer feedback, and attentive observation to anticipate customer requirements and offer solutions before being asked.

6. Training and Continuous Improvement

Service dogs undergo extensive, progressive training to refine and expand their capabilities. Similarly, employees benefit from ongoing professional development to maintain high service standards.

Application: Implement structured training programs, workshops, and feedback loops to continuously improve service skills.

7. Building Trust and Reliability

A service dog forms a strong, loyal bond with its handler, reinforcing trust. Good customer service builds similar trust through dependability and ethical interactions.

Application: Encourage transparency, keep promises, follow through on commitments, and develop long-term relationships with customers.

8. Positive Engagement and Enthusiasm

Service dogs approach tasks with focus and enthusiasm, enhancing their effectiveness. Greeting customers warmly and conveying genuine care can similarly elevate the customer experience.

Application: Foster a service culture where employees display positivity, warmth, and attentiveness, making each interaction memorable.

Conclusion

The traits of highly effective service dogs—attentiveness, patience, reliability, adaptability, proactive behaviour, continuous skill development, trust-building, and positive engagement—translate seamlessly into principles for exemplary customer service. Businesses that emulate these qualities can enhance customer satisfaction, loyalty, and overall service excellence.

To learn more about Very Good Service:

 

This post was prepared with the assistance of Copilot and prompted on 12th January 2026.

The Self-Service Revolution: Why Customers Are Taking Control of Customer Service?

 

The Self-Service Revolution: Why Customers Are Taking Control

There's a quiet revolution happening in customer service, and it's being led by customers themselves. They're bypassing phone calls, skipping the "contact us" button, and solving their own problems at 2 AM in their pyjamas. Welcome to the age of self-service—and it's growing faster than anyone predicted.

Self-service isn't just a nice-to-have anymore; it's become the preferred method of support for most customers. Recent data shows that over 70% of customers expect a company's website to include a self-service option, and that number climbs even higher among younger demographics. More striking still, self-service interactions have grown by over 40% year-over-year across industries, with some tech-forward companies reporting that 85% of their support queries never reach a human agent.

This isn't about companies forcing automation on reluctant customers. It's about customers demanding it.

Why Self-Service Is Winning

Speed Trumps Everything

In an instant-gratification economy, waiting on hold for 15 minutes feels like digital torture. Self-service offers immediate answers. No queue. No elevator music. No repeating account numbers to three different people. Customers can find their answer in the time it would take just to reach a human agent.

The 24/7 Expectation

Modern customers don't operate on business hours, and they don't want their problems to either. Whether it's a shipping question at midnight or a password reset at dawn, self-service portals don't clock out. This around-the-clock availability has become table stakes in customer expectations.

Autonomy and Control

Many customers simply prefer to help themselves. There's something empowering about navigating a knowledge base, watching a tutorial video, and solving your own problem. It's faster, less socially awkward than explaining your issue to a stranger, and gives customers a sense of mastery over the products they use.

The Privacy Factor

Not everyone wants to discuss their account issues, billing questions, or product confusion with another person. Self-service offers a private, judgment-free zone where customers can learn at their own pace without feeling embarrassed about "basic" questions.

What's Fuelling the Exponential Growth?

Better Technology, Better Experience

Early self-service was often frustrating—clunky search functions, outdated FAQs, and no real answers. Today's self-service tools leverage AI-powered search, natural language processing, and intelligent routing to actually understand what customers are asking. The experience has dramatically improved, which drives adoption.

Mobile-First Design

With more than 60% of web traffic coming from mobile devices, self-service has adapted. Modern knowledge bases, video tutorials, and troubleshooting guides are designed for thumb-scrolling and quick scanning, making it easier than ever to get help on the go.

The YouTube Effect

An entire generation has learned to solve problems by watching videos. From fixing a leaky faucet to understanding cryptocurrency, video has become the universal instruction manual. Smart companies are meeting this expectation with comprehensive video libraries, screen recordings, and visual guides that feel native to how people already learn.

AI and Chatbots That Don't Suck

Let's be honest—early chatbots were terrible. They misunderstood questions, provided irrelevant answers, and sent customers into frustration spirals. But modern AI-powered assistants have crossed a threshold of usefulness. They understand context, provide relevant answers, and gracefully hand off to humans when needed. This improved performance has rehabilitated the reputation of automated support.

The Business Case Is Undeniable

For companies, the math is straightforward. A phone support interaction might cost $8-15 per contact, while a self-service interaction costs pennies. When thousands or millions of customers shift to self-service, the savings compound quickly—not just in direct support costs, but in reduced wait times, improved customer satisfaction, and freed-up human agents who can handle more complex, high-value interactions.

But the real magic happens when self-service becomes a competitive advantage. Companies with exceptional self-service experiences see higher customer retention, increased lifetime value, and better word-of-mouth marketing. Customers remember when finding an answer was easy, and they punish brands where it's difficult.

The Dark Side of Self-Service

Not everything is rosy in the self-service boom. Done poorly, it becomes a frustrating maze where customers feel abandoned and companies hide behind automation to cut costs rather than improve experience.

The common pitfalls:

• Search functions that don't work - Nothing is more frustrating than knowing the answer exists somewhere but being unable to find it
• Outdated information - A knowledge base that hasn't been updated in two years is worse than no knowledge base at all
• No escape hatch - When customers can't find what they need, they should be able to easily reach a human—not get trapped in an automated loop
• One-size-fits-all content - Different customers need different levels of detail and various content formats

Building Self-Service That Actually Works

The companies winning at self-service share several key practices:

Start with search. If customers can't find answers quickly, nothing else matters. Invest in powerful search functionality that understands synonyms, common misspellings, and natural language questions.

Create content in multiple formats. Some people want quick bullet points. Others need detailed step-by-step guides. Many prefer video. Offer all three.

Use real customer language. Your knowledge base should be written in the words customers actually use, not internal jargon or corporate speak. Mine your support tickets for the exact phrases customers search for.

Make it easy to escalate. Every self-service article should include a clear path to human help. Customers should never feel trapped or abandoned.

Measure and improve constantly. Track which articles get the most views but don't resolve issues (high views, high escalations). These are your improvement opportunities.

Leverage AI thoughtfully. Use AI to power search, suggest relevant articles, and provide instant answers—but always with a human safety net.

The Future: Self-Service Gets Smarter

We're only in the early innings of the self-service revolution. The next wave will bring even more sophisticated capabilities:

• Predictive support that anticipates problems before customers encounter them
• Personalized knowledge bases that adapt content based on your product, subscription level, and past behaviour
  
• Visual AI that can watch you use a product and provide real-time guidance
• Voice-activated support that lets you solve problems hands-free
• Community-powered solutions where customers help each other in real-time

The Bottom Line

Self-service isn't replacing human customer service—it's elevating it. By handling routine questions efficiently, self-service frees human agents to focus on complex problems, emotional situations, and relationship-building. It's not about eliminating the human touch; it's about deploying it where it matters most.

Companies that recognize this shift and invest in truly excellent self-service will build deeper customer relationships and more efficient operations. Those that view self-service as a cost-cutting measure or a way to avoid talking to customers will create frustration and drive churn.

The exponential growth of self-service isn't a trend—it's a fundamental shift in how customers want to interact with brands. The question isn't whether to embrace it, but how quickly you can make your self-service experience exceptional.

Because in the end, the best customer service is the service customers can deliver to themselves—quickly, easily, and on their own terms.

This post was prepared with the help of Claude and ChatGPT and prompted on 12th November 2025.

 

The Art of Service Recovery: Turning Unhappy Customers Into Brand Advocates

Every service-oriented business faces the inevitable reality: things sometimes go wrong. A delayed delivery, a miscommunication, a technical glitch, or simply an unmet expectation can transform a satisfied customer into a frustrated one. But here's the silver lining—how you handle these moments can make or break your brand reputation.

Welcome to the art of service recovery, where exceptional response to problems doesn't just fix issues—it creates lifelong brand advocates.

The Service Recovery Paradox

Research reveals a fascinating phenomenon called the "service recovery paradox." When a service failure occurs and is handled exceptionally well, customers often become more loyal than if the problem had never happened in the first place. This isn't just theory—it's a powerful business reality that forward-thinking companies leverage every day.

Why does this happen? Because exceptional recovery demonstrates your company's true character. Anyone can deliver good service when everything goes smoothly, but how you respond under pressure reveals your genuine commitment to customer satisfaction.

The Psychology Behind Customer Complaints

Understanding what drives customer frustration is crucial for effective recovery. When customers complain, they're rarely just upset about the specific issue—they're feeling:

Unheard and undervalued - They want acknowledgment that their concern matters Loss of control - The situation has disrupted their plans or expectations
Emotional investment - They chose your brand and feel let down Time pressure - They need resolution quickly to move forward

Recognizing these underlying emotions allows you to address not just the problem, but the person behind it.

The HEART Framework for Service Recovery

Here's a proven five-step approach that transforms service failures into success stories:

H - Halt and Listen

Stop everything and give the customer your complete attention. Active listening means hearing not just the facts, but the emotions behind them. Let them fully express their frustration without interruption.

E - Empathize and Acknowledge

Validate their feelings with genuine empathy. Phrases like "I understand how frustrating this must be" or "You're absolutely right to expect better" show you care about their experience, not just the transaction.

A - Apologize Sincerely

A heartfelt apology doesn't admit legal fault—it acknowledges the customer's negative experience. Even if the issue wasn't directly your company's fault, you can apologize that they had to deal with the inconvenience.

R - Resolve Rapidly

Act quickly and decisively. If you can't provide an immediate solution, give a clear timeline and regular updates. Speed often matters more than perfection in recovery situations.

T - Thank and Follow Through

Thank the customer for bringing the issue to your attention and for giving you the chance to make it right. Then follow up to ensure they're satisfied with the resolution.

Social Media Recovery: The Digital Age Challenge

In today's connected world, service recovery often happens in the public eye. A single negative review or social media post can reach thousands instantly. Here's how to handle digital recovery:

TikTok and Instagram Recovery

• Respond quickly to comments with empathy
• Take detailed conversations to direct messages
• Consider creating follow-up content showing how you've improved
• Use the opportunity to showcase your company culture and values

YouTube and Public Reviews

• Respond professionally to negative comments
• Highlight the steps you're taking to prevent future issues
• Share recovery stories (with permission) as case studies
• Turn criticism into content that demonstrates your commitment to improvement

The Golden Rule of Digital Recovery

Respond as if the customer's mother, your boss, and your biggest competitor are all watching—because they might be.

Real-World Recovery Success Stories

The Overbooked Flight Hero: When a major airline overbooked a flight, instead of the usual shuffle, they offered affected passengers vouchers for future travel, lounge access, meal credits, and personal apologies from the gate manager. Result? Passengers posted positive reviews about the experience online.

The Social Media Turnaround: A restaurant received a scathing review about slow service during peak hours. They responded publicly with an apology, explained they were short-staffed due to illness, and invited the customer back for a complimentary meal. The customer returned, had a great experience, and posted an updated review praising the recovery effort.

The E-commerce Excellence: An online retailer sent the wrong item to a customer who needed it for a special occasion. They immediately shipped the correct item via overnight delivery at no charge, let the customer keep the wrong item, and included a handwritten note with a discount for future purchases.

Measuring Recovery Success

Track these key metrics to gauge your recovery effectiveness:

• Recovery Rate: Percentage of complaints that result in satisfied customers
• Recovery Time: Average time from complaint to resolution
• Repeat Business: How many recovered customers return for future purchases
• Referral Generation: Whether recovered customers recommend your brand
• Review Improvement: Changes in online ratings after recovery efforts

Turning Recovery Into Content Gold

Your recovery efforts can become powerful marketing content:

• Share anonymous recovery stories on social media
• Create "how we improved" content showing process changes
• Highlight team members who excel at recovery
• Use recovery insights to create helpful tips for your audience

Prevention: The Best Recovery Strategy

While excellent recovery is crucial, prevention is always better than cure:

• Regularly audit your customer journey for pain points
• Train all team members in basic recovery principles
• Create clear escalation procedures
• Monitor social media and review platforms proactively
• Build feedback loops to address systemic issues

Your Recovery Roadmap

Start implementing these recovery strategies today:

1. Train your team on the HEART framework
2. Create recovery scripts that feel natural, not robotic
3. Establish clear authority levels for team members to make recovery decisions
4. Set up monitoring systems for social media and review platforms
5. Document recovery stories to identify patterns and share successes

The Bottom Line

Service recovery isn't just about fixing problems—it's about demonstrating your brand's values when it matters most. Every complaint is an opportunity to show customers why they chose you in the first place and why they should choose you again.

Remember: customers don't expect perfection, but they do expect you to care when things go imperfect. Master the art of service recovery, and watch as your most challenging moments become your most powerful testimonials.

Ready to transform your next service challenge into a success story? Your customers—and your bottom line—will thank you for it.

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Share your own service recovery experiences with us by connecting with @verygoodservice on your favorite platform and using hashtag #verygoodservice to celebrate exceptional service recovery moments.

TikTok: @verygoodservice | YouTube: Very Good Service

This post was prepared to help service-oriented businesses turn challenges into opportunities for building stronger customer relationships. It was written with the help of Claude and prompted on 3rd September 2025.

Top TikTok & YouTube Trends for Service-Oriented Brands

 

Top TikTok & YouTube Trends for Service-Oriented Brands

In the fast-paced world of digital content, TikTok and YouTube have emerged as dominant platforms for brands looking to connect with audiences. For service-oriented businesses, leveraging these platforms strategically can lead to higher engagement, brand loyalty, and customer trust. Let’s explore the top trends reshaping customer service in the digital landscape.

1. Short-Form Videos Rule

Both platforms prioritize quick, digestible content, making short-form videos a must for service brands. On TikTok, snappy tutorials, explainer videos, and "day-in-the-life" clips perform well. YouTube Shorts follows a similar formula, offering a space for bite-sized customer service hacks and brand storytelling.

💡 Tip: Showcase quick customer success stories, troubleshooting guides, or behind-the-scenes service excellence.

2. Interactive & Engaging Content

Customers love interactive experiences. Brands now leverage Q&A sessions, live streams, and polls to engage their audiences. TikTok's interactive stickers and YouTube’s Community Tab allow service-oriented brands to keep their followers involved.

💡 Tip: Host live Q&A sessions addressing customer concerns or feature a weekly service tip.

3. User-Generated Content (UGC)

Authenticity drives engagement. Encouraging customers to share their positive experiences through reviews, testimonials, or service reactions boosts credibility. TikTok challenges and YouTube reaction videos have become powerful organic marketing tools.

💡 Tip: Launch a UGC campaign where customers share their best service experiences with a branded hashtag.

4. AI-Powered Personalization

Brands now use AI to personalize content, offering customer-specific recommendations, responses, and interactions. TikTok’s algorithm-driven For You Page (FYP) and YouTube’s data-driven recommendations help service brands stay visible to their audience.

💡 Tip: Use AI-driven captions and targeted messaging to enhance engagement.

5. Trends-Based & Viral Content

Jumping on trending audio, memes, and challenges can significantly boost visibility. Service brands now use relatable humor, viral service moments, and trending sounds to connect with users.

💡 Tip: Monitor trending hashtags and create fun, relatable content tied to your service industry.

Final Thoughts

Service-oriented brands have an incredible opportunity to elevate customer engagement using TikTok and YouTube trends. By focusing on short-form content, interaction, personalization, UGC, and viral trends, businesses can build stronger connections with their audiences and enhance brand loyalty.

Are you ready to implement these trends into your service-oriented strategy? Let’s turn engagement into excellence!

Share your thoughts with us by connecting with @verygoodservice on your favorite platform and using  hashtag #verygoodservice to flag when you receive a very good service.

https://www.tiktok.com/@verygoodservice Very Good Service on TikTok

https://www.youtube.com/verygoodservice Very Good Service on YouTube

This post was prepared with the assistance of Copilot - prompted 18/6/2025

Very Good Service

 Based on the information from bestservice.verygoodservice.com, verygoodservice.com, and the company "Very Good Service Ltd.", we have asked Gemini to prepare a description of what "very good service" entails:

"Very good service" encompasses excellence in customer interaction, marked by efficient, speedy processes and high client satisfaction. It is characterized by providing quality products and reliable results, ensuring a seamless and pleasant experience for clients. Key aspects include:

• Exceptional Customer Service: Dedicated to offering the very best in customer support and interaction.
• Efficiency and Speed: Designed to be simple, fast, and affordable, making processes streamlined and quick.
• High Client Satisfaction: Prioritizes client satisfaction, as evidenced by positive ratings and testimonials.
• Quality and Reliability: Delivers good products and ensures worry-free compliance, building trust with clients.
• User-Friendliness: Provides intuitive and easy-to-use tools and platforms for a hassle-free experience.

This comprehensive approach aims to ensure that customers not only receive what they need but also have a positive and seamless experience, backed by expert support and a commitment to their success.

Prompted 26th May 2025

Sources quoted by Gemini: bestservice.verygoodservice.com , verygoodservice.com

As a follow up question we asked Gemini about the strength of Very Good Service brand:

As an AI, I don't "think" or have personal opinions or aesthetic preferences. However, I can analyze the elements of Very Good Service's branding based on the information we've gathered.

Here's an analytical perspective on their branding:

1. Clarity and Directness in Naming:

   • The name "Very Good Service" is exceptionally clear, direct, and self-explanatory. It immediately communicates the core value and focus of the company without ambiguity. This makes it highly memorable and easy for consumers to understand what the brand is about.
   • The .com domain "verygoodservice.com" and the blog subdomain "blog.verygoodservice.com" reinforce this directness.

2. Consistency in Mission and Content:

   • Their main website's mission is to promote companies with excellent customer service.
   • Their blog specifically focuses on "good customer service stories, reviews, and examples."
   • Their active presence across multiple social media platforms (Instagram, Facebook, YouTube, X, Pinterest, TikTok) suggests a consistent effort to disseminate content related to their core mission, aiming to build a community around the idea of good service.
   • The hashtag #verygoodservice further unifies their social media efforts.

3. Reinforcement by Recognition and Awards:

   • The awards they've received, such as "Customer Service Advisory Platform of the Year" and the "SME500 UK – Marketing & Advertising Award," directly validate their commitment to customer service and their effectiveness in marketing it. These accolades lend significant credibility and authority to their brand message, suggesting that their claims of focusing on "very good service" are recognized externally.

4. Overall Impression (from an analytical standpoint):

   • Trustworthiness and Reliability: The branding strongly positions them as a reliable resource for finding and celebrating high-quality service. The direct name, coupled with a focus on reviews and awards, builds an impression of trustworthiness.
   • Positive Association: The phrase "Very Good Service" itself evokes a positive sentiment, aligning their brand with positive customer experiences.
   • Specialized Focus: Their branding clearly communicates a niche specialization, which can be very effective in attracting a specific target audience (consumers looking for good service, and businesses striving to provide it).

In summary, their branding appears to be highly effective due to its directness, consistent messaging across platforms, and the reinforcement provided by industry awards. It clearly communicates their value proposition and aims to build trust around the concept of "very good service."

Prompted 28th May 2025

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We asked Chat GPT about the link between verygoodservice.com and #verygoodservice:

The connection between verygoodservice.com and the hashtag #verygoodservice is that they are part of the same brand ecosystem, run by Very Good Service Ltd, a UK-based company that promotes and showcases businesses with exceptional customer service.

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🔗 Brand & Social Media Integration

1. The website

   • verygoodservice.com (and its blog/“Very Best Service” counterpart) curates lists, case studies, and awards featuring companies recognized for outstanding customer service (bestservice.verygoodservice.com).

2. Social Media Strategy

   • The brand encourages users to share their experiences using @verygoodservice on platforms like Twitter, YouTube, Pinterest, and LinkedIn, and to tag posts with #verygoodservice .

   • For example, their “Connect with us” page explicitly invites engagement: “use your favourite social media network with hashtag #verygoodservice” (linkedin.com).

3. LinkedIn Presence

   • Their LinkedIn profile states:

     “To leave us feedback about very good customer service that you have received, use your favourite social media network with hashtag #verygoodservice” (linkedin.com).

4. Cross-channel Activity

   • They maintain active channels—a YouTube channel titled Very Good Service uses the hashtag in its description , and they post on Pinterest promoting the hashtag .

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✅ Summary

• verygoodservice.com is the official site operated by Very Good Service Ltd, focused on celebrating companies with top-tier customer service.

• #verygoodservice is their designated hashtag for crowd‑sourced testimonials, social engagement, and brand visibility across platforms.

• The two are tightly linked: the website directs users to share via the hashtag, and social posts using it often reference the site or are generated by the company itself.

If you’re seeing a connection between the two, it’s very much intentional—part of a coherent campaign blending online content, social media, and brand amplification under the same banner.

Prompted 13th June 2025