Customer service guide:
When designing a new customer service guide, executives could usefully draw parallels between customers finding their way in the market place and sailors navigating across unknown waters. More often than not, difficulties can be avoided by learning from the experience of others who have just followed the same path. The key to success is to capture that experience and make judicious use of all modern technologies and tools to guide customers through the buying process. Sailors made good use of lighthouses and hand-drawn maps, what customer service guide and tools are you making available to your customers?
Love the analogy and you pose a great question.
ReplyDeleteMaking as much information as possible readily available to the customer must be an integral part of the customer service offered. FAQs are one example of how information can be shared, as are information leaflets, on-shelf specification cards, etc.
Thanks for your comment John
ReplyDeleteThis is really awesome.We all know that customer service is very important to get some customer loyalty and customer satisfaction.well done.
ReplyDelete