18 November 2009

Customer service: not taking any chances

Customer service risk

Customer service risk

Should companies take risks when managing customers relationships? There are well documented cases where economic imperatives have forced companies to take short cuts and potentially sacrifice their long term future. Most customers will let it happen once but like falling off a bridge, it is not something that they will want to experience again.
Picture courtesy of http://www.peterstephens.co.uk with our thanks

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