23 November 2009

Not prepared to pay for good customer service

Customer service finance

Customer service and your finances

Customers definitely want companies to understand the importance of good customer service in finance sector and to employ people who have the right skills to deliver. But, with the consequences of the credit crunch still being felt, many customers are down to their last pennies and simply not prepared to pay extra for service. If finance companies want to offer high quality service to some clients (and charge for it) whilst keeping a keenly priced mainstream offering, they should adjust their brand proposition by either offering distinct products and services, potentially under two brands or, more dramatically, by focusing on only one segment of the market.
Picture courtesy of http://moregeous.wordpress.com/ with our thanks

1 comment:

  1. Companies need to understand the importance and the needs of the customers and this is only possible when they understand the psychology of the customer like any type. Customers only need a good, fast and smooth experience in your business just like I have seen that now many of the companies and the retail shops are using the pos machine to improve the particular things like the customer experience which is the main and the most important in this time.