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02 May 2011
The future of customer service
The world is moving so rapidly under the influence of technology that it is very hard to predict the future and in particular have any ideas about what customer service will look like in 100 years time. Two questions arise: what view do we have of customer service practices from 100 years ago? Did the expression "customer service" even exist? And more interestingly how will today's customer service skills withstand the test of time?
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Hard to predict indeed. On the one hand, the use of technology - and social media in particular - should make it easy for businesses to stay in touch with their customers and ensure they enjoy a satisfactory experience. On the other hand, the human element is indispensable to ensure customers' needs/expectations are met by businesses.
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